What’s the deal with this app?

The main focus of this application is to address development strategies related to native development on Android, such as important concepts such as engagement, user experience and good practices adopted in the life cycle developing an application with quality and maturity.

User Experience

UX (User Experience) is a concept about how the user feels in each interaction with the solution, it goes beyond the building of beautiful interfaces. To have a good UX it is necessary (at least) to be concerned with elements of usability, components interactions, response time and feedback for the actions performed by the user, be assertive about the major application features, know the user profiles and understand the visual identity and sensations that the user is used to in their environment, e.g., Android mobile users have similar experiences and sensations even while navigating between different apps on their devices, because the applications tend to follow the Material UX Design, launched by Google at Google I/O 2014.

Material Design

This application follows the UX concepts of Material Design which roughly speaking is a concept based on layers of paper sheets with “flat” colors and transitions with elegant effects closer to reality. Very efficient on mobile devices, also developed to adapt to different resolutions such as tablets and desktops.

Material Design was initially launched for the Lollipop version (and later), but it is now possible to use libraries that support the Material even for much older versions.

To learn more about working with Material on pre-Lollipop devices, visit: Android Material Design for Pre-Lollipop devices

Firebase Analytics

UX is a process of continuous improvement, you need to create the Personas of your application, plus understand how your users interact with it. To help us in a practical and agile way through this evolutionary process, firebase provides an analysis tool, which allows us to have a Heat Map of our entire application, capturing the user’s actions automatically, helping us to identify which ones are the most relevant actions/content to him, which can already be a “hook” also to work the Retention of users in your application.

In the context of this app, for example, when a user adds a Marvel movie at their favorites, they become “categorized” as a Marvel movie fan and be notified when a trailer for any new Marvel movie is released and reopen the application (which may not have been accessed by the user in a while).


As the Jelly Bean version still has a large share of the market the goal was to ensure that even users with this version of Android have the same experience as users with newer versions, which required extra development effort.

Another important factor to be considered in the development of applications is the distribution, in Android, the effort to have translations in different languages is minimal which makes it possible, in an easy way to distribute applications globally.

For this application, two languages are being used, English as the “default” option and Portuguese.

<img align=”left” src=./proguard-snippets.png>In addition to preventing malicious users does reverse engineering in your code and have access to sensitive data from your solution, Proguard also removes all unused code and other resources such as images, plus unused codes from third party libraries referenced in your app. Therefore, you have an application where no hacker will have access to your information and will have an extremely light installation apk file with up to 70% of download size reduction - the case with this app, what will avoid that old “I’ll download it at home, on WiFi”.

For a starting point in the Proguard study, two excellent videos from the Android Performance Patterns channel helps a lot, one about removing unused codes and the other on how to remove unused resources.

Ensuring application quality

Testing routines and error catching should be part of the daily-basis in the development cycle of an Android application, mainly due to the wide variety of devices available on the market, and to help with testing, some concepts/tools are widely used by experienced development teams:

Other important elements are the maintenance of the Alfa and Beta versions for approval before publishing the applications to the official store.

<img align=”left” src=./aws-device-farm.png> To automated testing and remote access testing, Amazon Web Services offers a very powerful suite of solutions, AWS Device Farm, where you can test and interact with Android, iOS and web apps on multiple devices at the same time.

Since you only pay for use on AWS, Device Farm becomes a very interesting option - compared to browserstack $29/month, as automated tests are done in minutes, and are made via remote access, even that manual tests that do not take too long because their focus is to enable tests to ensure that the app works as expected on devices that the developer(s) or tester(s) do not have.

Strategies for a safe and optimized development

During app development, you need to be aware of memory management - how much RAM your app requires, when (and how) it allocates and frees memory, to avoid undue memory allocation, which can negatively impact the user experience, causing slowness and “crashes” - the annoying ANRs - those “sickening” messages “displayed by the Operating System if the app takes too long to respond to a user’s action.

An app developed without a focus on doing good memory management may cause what in the development world we call of Memory Leaks, something that usually causes errors in the application, ending it abruptly and unexpectedly, and these errors may vary depending on the device and the User Operating System.

<img align=”left” src=./android-dev-pattern.png>Some design patterns apply in the world of Android development to avoid undesirable Memory Leaks, mainly in the use of Inner Classes, AsyncTaks and Runnables related to visualization elements that need to be updated after an asynchronous operation where Context is passed for this class family, there is a lot information on this subject, but a good start, mainly to avoid errors in “runtime” is to understand how to reference Context through WeakReferences.

<img align=”left” src=./leakcanary.png> Even following the most diverse standards and best practices, the wide variety of Android devices it is difficult for the developer to predict all scenarios where a “memory leak” may occur and to assist a lot in this task it is recommended to use LeakCanary - a plugin that automatically detects memory leaks in your development phase.

Another standard worth studying is the Retained Fragments, because in addition to helping to avoid ANRs, the UX improvement, in terms of response time, makes asynchronous data continue to be “loaded” even if the user navigates to another application functionality.

For devs: Whenever a new Activity is added to the Foreground of the Back Stack, the previous Activity is destroyed only on some special occasions, e.g. if the OS needs more resources and when it is not destroyed, even if it is not in foreground (being used by the user). With Retained Fragments it’s possible to capture the data after a response from an AsyncTask in a Listener and, when the user returns to that Activity the data will already be loaded. Cool huh?

We cannot forget the good old ViewHolder standard that must be used when it is necessary to display a list of items so that there is better memory reuse. Without using this pattern, each item in the list allocates a X memory space to “assemble” its view and if the list the user is browsing has 200 items, by example, the total space allocated will be X * 200! With this pattern, only the items that are initially displayed on the user’s device screen allocate a memory space to create the visualization, that is, for a device where five items are displayed on the screen, even if it has 200 items, the total space allocated will be X * 5!

Facebook, WhatsApp, and Snapchat can use as many memory they want on the user’s cell phone, but your not-so-glamorous app cannot… If the user sees your app among the most memory-consuming (which is pretty easy to verify) you may lost this user forever.

And what else?

There are some cool things that have not yet been done in this app (a day who knows …) but I believe that I’m working with essential items/strategies to have a professional application, which makes it possible to maintain the source code without headaches and achieve good retention rates and user engagement.

Strategically speaking…

Before “getting your hands dirty”, how about prototyping? Choosing a good tool for creating Wireframes and Mockups will help you create proofs of concept for your app before starting its implementation, and with that you can do A/B Tests with some mapped user segments, for example, collecting feedbacks and making improvements to the UX of your app before starting the expensive ($$$) development process.

Drawing up plans for user engagement, understanding a little about bounce rates and conversion are fundamental to your app’s marketing - you don’t want to develop an app with a monstrous performance, that has no errors, but that is only installed by friends and family. Take a look at the main Digital Marketing metrics for your application

Technically speaking…

Working with some MVP standard on Android is essential for good maintainability of the app, the articles MVP on Android - Tin Megali and MVP Android - Vinícius Thiengo are excellent references about this topic.

There are many libraries that assist in Android development, in this app some were not used that are worth the study:

<img align=”left” src=./Kotlin-logo.png> The Android team, at the Google I/O 2017 keynote announced official support for Kotlin, which is a huge motivation for anyone interested in this new, modern, and powerful development language. Kotlin has many advantages over Java’s verbose syntax and avoids several errors that happen at runtime in Java (like the famous NullPointerExceptions). Kotlin is Null Safety (less bugs in your app), *extremely productive *and has a very short learning curve, in addition to having excellent (and interactive) documentation on the official website.